GRUP MEDIAPRO (MediaPro), is a global multimedia production company that provides a wide range of services related to television, film, digital content, and sports events in over 35 countries. In Argentina, MediaPro provides television shows, movies, and major sports events. MediaPro provides operational and technical support to ESPN and other clients.

MediaPro identified key areas that needed to be addressed to ensure streamlined and efficient operations at these facilities including standardization, compliance, collaboration and process improvement. After reviewing potential software solutions, MediaPro selected Pikolo ITracker due to its robust features, flexibility and broadcast specific design.

Centralization and Standardization key to Success

Pikolo ITracker is an operations management workflow designed specifically for broadcast operations. ITracker allows the organization to streamline and digitize daily operational data acquisition from various departments thereby making it easy to distribute critical data in a timely manner.

The establishment of standard operating procedures (SOP), a set of guidelines and protocols staff must follow to ensure that a broadcast runs smoothly and effectively, is the first step to achieving operational efficiency. These procedures are typically put in place to ensure that broadcasts meet quality standards, adhere to legal requirements, and maintain consistency across programming.

ITracker helps organizations digitize their SOP for all departments. The integrated analytical tools allow management to easily analyze performance metrics and identify opportunities for improvement. ITracker includes incident tracking, shift reporting, ticketing, change request, service and asset management and reporting.

“There were various products that provide discrepancy reporting but none had the off-the-shelf feature set as ITracker. Most of our day-to-day needs were already integrated. Additionally, Pikolo worked with us to customize the workflow to manage specific workflow needs of some business units.”

- Diego Junovich, MediaPro Argentina, Director of Operations

Why ITracker

MediaPro was previously using email and office products to manage discrepancies. With the launch of the new channels and services, management wanted to ensure operational data was being captured and distributed effectively. Management’s key concerns were: ability to quickly and accurately capture incident information, automate the distribution of the data to targeted groups, and provide quantifiable statistics for business decisions.

ITracker checked all the boxes. ITracker’s flexibility allowed MediaPro to standardize and centralize their data acquisition through a single web portal. User roles restrict access while ensuring data accuracy by providing only relevant options during data entry. The real-time notification alerts provide the ability to push specific notifications as they occur. The shift logs module allows MediaPro managers to communicate between shifts and pass information regarding ongoing events.

The report module provides the automated distribution of daily, week and monthly reports. Another unique feature of ITracker is language independence. Users can select their specific language for interacting with the application. The language independence extends to the reporting module allowing reports to be distributed in the needed language on a report basis. Clients and users requiring English language reports, receive their daily logs in English while other receive theirs in Spanish.

“ITracker is an indispensable tool for broadcasters. The solution was designed from the ground up to work with the intricacies of broadcast operations. That is why ITracker is the #1 rated solution for broadcast operations in the world.”

- Vernon Omegah, Pikolo’s VP of Technology

Flexible Rollout Based on Operational Needs

MediaPro decided to roll out ITracker in two phases. The first phase implemented the discrepancy reporting capabilities for internal and client communications. The departments incorporated into this phase were the transmission, production and editing services. The second phase will incorporate the ticketing and service modules. The ticketing module allows MediaPro to extend the engagement to their clients.

“We are excited to start using the ticketing module in ITracker. The ability for clients and users to initiate engagement via email provides another layer of efficiency. All communication regardless of input medium is collected and incorporated into the workflow.”

- Gustavo Auditore, MediaPro Operations Manager

About ITracker

ITracker is used by leading broadcasters worldwide to manage their operations. ITracker is available as turn-key solution and On-Prem implementation. Broadcast operation managed with ITracker reach over 2 billion viewers daily.

About Pikolo Systems, Inc.

Since 2001, Pikolo systems, an innovative software company, has provided client-centric workflow products and services to optimize broadcast operations. This includes broadcast operations centers (BOCs) and master control rooms (MCRs).

Pikolo solutions enable broadcast organizations to centralize and standardize their operational data capture. Which leads to increased efficiency and process improvement.

Pikolo’s ITracker is the #1 Rated Broadcast Operations workflow. For more information about Pikolo Systems and its solutions, please visit www.pikoloinc.com.